About me
Day job: I lead a company that thinks and writes about brands and business – The Audacity Group.
Based in: Wellington, New Zealand
My style: Creative, Energetic, Content Rich, Challenging, Fun, Positive
Subjects: Market Leadership, Market Agility, Competitiveness, Purpose, Customer Service, Creative Thinking, Branding, Corporate Culture
I have a restless mind, a passion for words and business, and this unrelenting curiosity. I like to think I bring some of that to the podium and to my workshops as well as my work.
After university, I turned my love of writing into a career – working in radio and then in ad agencies, before starting a direct marketing agency. Then a chance assignment prompted me to diversify into strategy. It quickly became a passion, and later the basis of Audacity Group.
Today I work as a strategist, writer and senior creative consultant for some truly wonderful design firms and ad agencies. I work directly with senior management teams facilitating, problem solving and up to my elbows in change programs. And I love investor branding and the challenges that come with needing to communicate clearly and accurately with shareholders.
I’m preoccipied with what makes sectors and people tick and by what happens when market dynamics and human reactions collide.
Keynotes and workshops are opportunities to combine my addiction to problem solving with my love of language – breaking myths, pitching new ideas and thinking, finding ways forward; sharing impressions, opinions and stories.
My strongest opinion is that above all else companies need to think their way out of trouble. So my guiding principles are: solve a problem in your head, drive the answer from your heart, put your commitments on paper, and never be afraid to ask the inconvenient questions.
I’ve got a number of keynotes that touch on some of my favourite topics and that can serve as starting points for a discussion. To find out more, please contact me.
